Identity-Based Brand Management: Fundamentals-Strategy-Implementation-Controlling. This item is unavailable.

Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich

Language: English

Published by Springer Gabler 2023-03-14, 2023

3658401907 / 9783658401900

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Bibliographic details

Title
Identity-Based Brand Management: Fundamentals-Strategy-Implementation-Controlling
Author
Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich
Publisher
Springer Gabler 2023-03-14
Publication year
2023
Condition
New
Binding
Paperback
Language
English
ISBN 10
3658401907
ISBN 13
9783658401900

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