The Identity Code

This book will introduce you to yourself.

Despite what you may have been told since you were a child, you cannot be whatever you want to be in life–you are already what you were meant to be. The secret to uncovering who you are, and your purpose, is built into you in the form of a code–the identity code. Much like your genetic code, your identity code provides a complete map of how you were designed to live.

Answer the questions that frame the identity code, and the contours of your life will shift. You will not only emerge stronger, you will emerge larger. Larger in heart, larger in influence, larger in your capacity to love and be loved. You will understand the why of your life.

In this life-transforming book, Larry Ackerman shows you how to crack your identity code. With more than twenty years of experience helping organizations and individuals identify their purpose, Ackerman reveals the Laws of Identity and the Eight Essential Questions they contain. As you answer these questions, your identity will gradually become clear. It will become the foundation from which you’ll make truly meaningful decisions about what work is right for you, how to build and maintain relationships that matter, and even what interests and hobbies make sense for you. These eight questions, and the call to action each one implies, are


WHO AM I?: Define yourself as separate from all others
WHAT MAKES ME SPECIAL?: Unearth what you love
IS THERE A PATTERN TO MY LIFE?: Make the connections that explain past events and
foreshadow your future
WHERE AM I GOING?: Use what you’ve learned so far to guide you on your path
WHAT IS MY GIFT?: Follow the signs of joy
WHO CAN I TRUST?: Take stock of who matters–and why
WHAT IS MY MESSAGE?: Declare yourself on the strength of your gift
WILL MY LIFE BE RICH?: Surrender to the pull of your identity

As Ackerman points out, unbridled freedom actually weighs you down. The myth of personal freedom–the notion that you have infinite choices in the course you set for yourself–is the unspoken agony of the modern person. True freedom comes with knowing your identity: the unique characteristics that define your potential for creating value in the world, for making a contribution that springs naturally from the core of your being and touches the lives of others. Within this framework, life’s seeming boundaries melt away.

Intelligent, provocative, and always practical, The Identity Code sets the reader on the classic quest: the discovery of self. Take the journey.

Larry Ackerman is a leading authority on organizational and personal identity. As group director for the international identity- and brand-consulting firm Siegel & Gale, Ackerman is widely regarded as the pioneer in the field of identity-based management. His many and diverse clients include Alcoa, Maytag, Fidelity Investments, the Dow Chemical Company, Ernst & Young, Norsk Hydro, Interbrew, and Boise Cascade. His first book, Identity Is Destiny, set forth a revolutionary view of the nature of identity and its fundamental impact on organizational and leadership development. He lives in Weston, Connecticut, with his wife and son. Contact the author at www.theidentitycode.com.