Identity Design That Works. Secrets for Successful Identity Design.

Cullen, Cheryl Dangel:

ISBN 10: 1564969509 / ISBN 13: 9781564969507

Published by Rockport, Gloucester,, 2003

About this Item

160 S. Ill. Orig.-Broschur. - Sehr guter Zustand innen und außen.

Seller Inventory # 028189

Bibliographic Details

• Title: Identity Design That Works. Secrets for Successful Identity Design.
• Publisher: Rockport, Gloucester,
• Publication Date: 2003
• Language: English
• ISBN 10: 1564969509
• ISBN 13: 9781564969507
• Binding: Soft cover
• Seller catalogs:
  • Design

About this title

Synopsis

Today’s consumer is blitzed with millions of images every day. Companies hoping to grab that consumer’s attention need a memorable, eye-catching identity that will make a favorable and lasting impression in the consumer’s mind. That formidable job falls to graphic designers and advertising executives. This original book takes an intimate, in-depth look at the evolving realm of identity design and highlights the cutting-edge graphic design strategies that have set leading companies apart from the crowd.

Author Cheryl Dangel Cullen argues that identity design in general has evolved from a straightforward exercise in communicating a company’s message to a more abstract, creative expression of a company’s attitude. She examines more than 20 successful identity campaigns, going behind the scenes to reveal what made each design work; why it was successful, from a consumer, content, and design perspective; and how each company has overcome a range of communication and design challenges.

Including examples from high-brow corporations to high-tech startups, from children’s marketing to the retail market, this book will help professionals create graphics that clearly communicate not just what their clients sell but who they are.

Cheryl Dangel Cullen is a writer and public relations consultant specializing in the graphic arts industry. She is the author of several design books, including Promotion Design That Works, The Best of Annual Report Design and The Best of Direct Response Graphics. She lives in Frankfort, Illinois.

About the Author

Cheryl Dangel Cullen is a marketing and graphic design consultant who writes for several major graphic design publications. She is the author of a number of books, including The Best of Annual Report Design, Large Graphics, Small Graphics, Then Is Now, Promotion Design That Works, and the forthcoming Identity Design That Works. She lives outside Chicago, Illinois.