Identity Shift : Upgrade How You Operate to Elevate Your Life

According to former NFL player, American Ninja Warrior and international speaker Anthony Trucks, cultivating identity is the most important tool for anyone seeking to achieve their dreams.

In an era with more access to the lives of others than ever before, it’s easy to feel as if everyone else is more successful, in better shape, making more money and living their dreams. This daily barrage of “better-than-me” drives feelings of imposter syndrome, unworthiness and shame as many yearn for a clear sense of self and stability in a sea of comparison―especially when one’s internal identity is out of alignment with the life they want to live. 

Anthony Trucks’ Identity Shift gives motivated individuals the tools to make meaningful change where it counts: their identity. Anthony shares the secret to his success, framed with an honest examination of his own story and determination to move beyond his circumstances. He has seen how the ability to shift one’s identity is an innate ability that can be cultivated to unlock new levels of power, perspective, passion and productivity; and he believes this shift can occur within anyone, so long as they are ready to change their life. 

Growing up as a black boy in the foster system before being adopted into a poor white family, Anthony Trucks had to beat the odds to become the man he is today: NFL Athlete, American Ninja Warrior and International Speaker. Anthony hosts the Aww Shift & Shift Starter podcasts and created The Shift Method to helps others close the “Identity Gaps” blocking their path to success. A loving father, husband, man of faith, and passionate dog dad, he currently resides in Walnut Creek, CA with his family.