Ignition - How to Startup a Tech Startup illustrates in 48 short essays how entrepreneurs can become better entrepreneurs. The two startup champions, Andreas Bauer and Julian Hall, share their experience from working very successfully in mentoring, coaching, building and growing tech startups. The essays take an outside-in view, from the perspective of a client or an investor, and cover the full spectrum of aspects of startup life: technology and product, marketing and sales, funding and fundraising, team and execution.

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Andreas Bauer is a Growth and Innovation Business Partner, Entrepreneur and Business Executive in Residence, specialized in working hands-on with technology companies to grow their business. He is also the co-founder the several startups in the digital media space. Andreas has helped many companies, from very small startups at their inception to large blue chip corporations, to grow their business through new product launches, building new routes to market and expanding abroad. Julian Hall is an award-winning digital entrepreneur who lives and breathes innovation and Ultrapreneurship. He has consulted and worked for companies big and small, from boot-strapped startups to blue chip corporations. As a prolific international speaker, he travels the globe delivering engaging seminars around innovation, entrepreneurship, social media, and the internet.

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