The Imagination Gap: Stop Thinking the Way You Should and Start Making Extraordinary Things Happen

Everyone has imagination. Imagination helps us see new possibilities for the future, navigate in times of uncertainty, and spark new ideas. But most of us do not know how to use imagination to its fullest potential or how to harness the power of imagination to overcome obstacles. The result: our most important ideas and biggest ambitions never turn in to reality.
 
This is The Imagination Gap.
 
In this timely new book, Brian Reich shows us that imagination is the greatest natural resource available to humans and one of the most powerful forces in shaping behavior to make real change. He explains how the most creative thinkers, forward-looking entrepreneurs, and influential change agents, in every sector of our society, harness the power of their imaginations to achieve their goals, and motivate others to take action. He outlines how the strongest leaders show others how to use their imaginations to expand their individual and collective potential.

Brian Reich is a strategist and writer for executive leaders at global brands, media companies, startups, nonprofits and political organizations. His research and views regarding the impact of media and technology on society have been published in the New York Times, Fast Company, Fortune, TechCrunch, Stanford Social Innovation Review, and others. Brian is also the author of Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society and Media Rules! Mastering Today's Technology to Connect with and Keep Your Audience.