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Bibliographic Details

Title: Imagine : How Creativity Works
Publisher: Allen Lane
Publication Date: 2012
Language: English
ISBN 10: 0670064556
ISBN 13: 9780670064557
Binding: Hardcover
Edition: First.
Condition: Very Good
Weight: 1.126 pounds

About this title

Synopsis

How does one measure the imagination? Why are some cities such centres of innovation? Is the internet making us more or less imaginative? What kinds of classroom techniques increase the creativity of children? Does brainstorming work? Even the color of paint on the wall, or the location of a restroom, can have a dramatic impact on creativity.

For too long, we’ve pretended that creativity is an impenetrable biological gift. As a result, we’ve clung to a series of myths about what creativity is and where it comes from. These myths aren’t just misleading—they also interfere with the imagination. That’s why, in addition to elegant experiments and important scientific studies, Imagine is filled with real life examples: Bob Dylan’s writing method and the drug habits of poets, an autistic surfer who invented a new surfing move, a website that solves seemingly impossible problems, and the offices of Pixar. Creativity shouldn’t seem like a process reserved for artists or inventors or other “creative types.” The human mind, after all, has the creative impulse hard-wired into its most essential programming code. This book is about how that happens. It is the story of how we imagine.

About the Author

Jonah Lehrer is the author of How We Decide and Proust was a Neuroscientist . He is also a contributing editor at Wired , where he writes a blog called The Frontal Cortex, at Scientific American Mind and National Public Radio’s RadioLab. He has written for The New Yorker , Nature , Seed, The Washington Post and The Boston Globe . He lives in New York City .

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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