The Immersive Wellness Spectrum: Trends, Technologies, and Transformations (Advances in Digital Technology and Data-Driven Business Practices)

In an era where health encompasses not just physicality, immersive wellness has emerged as a multidimensional paradigm, encompassing the mental, emotional, technological, nutritional, organizational, and experiential aspects of well-being. The Immersive Wellness Spectrum: Trends, Technologies, and Transformations brings together an eclectic mix of interdisciplinary insights that explore the evolution and redefinition of wellness through technology, workplace dynamics, sustainability imperatives, and customized interventions.

Today, wellness is not just the absence of illness, but rather environments, systems, and experiences structured to empower individuals and institutions for sustenance. Whether it is multisensory HR innovations at work, AI-monitored personalized nutrition, digital detox initiatives, emotionally intelligent education, or sustainable wellness tourism, this volume captures the contemporary narratives in which immersive technologies and human-centric values are melded together.

The chapters contributed by academic scholars, industry experts, and wellness practitioners from around the world, areas of discussion include corporate sustainability, mental health, immersive marketing, supply chain innovation, and reform in higher education. In each domain, a chapter presents the transformative force of immersive wellness through conceptual frameworks, case studies, empirical findings, and directions for the future.

The Advances in Digital Technology and Data-Driven Business Practices series aims to shed light on the rapid developments, significance, benefits, and practical applications of evolving digital technologies and data-driven decision-making practices in businesses.

Tanusree Chakraborty has a Ph. D in Applied Psychology from Calcutta University, MA (Applied Psychology) with Specialization in Organizational Psychology, PGDHRM and MBA (HR), with 20 plus years of work experience. She has been associated with a number of B-Schools and Universities of repute in Kolkata, Madurai, Bangalore, and Chennai. Presently she is working with the Administrative Staff College of India (ASCI), Hyderabad as a Faculty in the Centre for Management Studies. Having thoroughly good academic track record with university ranks, she is an Ex-research fellow of Indian Council of Medical Research.

Nripendra Singh is a tenured Full Professor of Marketing in the Department of Business, Economics & Communication, College of Science, Technology, and Business at the Pennsylvania Western University. He is recipient of Fulbright scholarship, a flagship program of the United States Department of State, Bureau of Educational and Cultural Affairs. He completed Fulbright research at The Pennsylvania State University. As visiting research scholar, Dr. Singh visited renowned institutions such as University of California at Berkley, CA and Technology University, NJ.