The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

Ries, Laura; Ries, Al

ISBN 10: 0887309372 / ISBN 13: 9780887309373

Published by Harperbusiness, 1998

About this Item

Fast Free Shipping â Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

Seller Inventory # GWV.0887309372.G

Bibliographic Details

• Title: The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
• Publisher: Harperbusiness
• Publication Date: 1998
• Language: English
• ISBN 10: 0887309372
• ISBN 13: 9780887309373
• Binding: Hardcover
• Condition: good

About this title

Synopsis

A best-selling business expert presents a comprehensive guide to building a product into a recognized and respected brand and offers quick and readable insights into a major business concern. Tour.

About the Author

Al Ries is perhaps the world's best-known marketing strategist. He is the coauthor of such international bestsellers as The 22 Immutable Laws of Branding and Positioning: The Battle for Your Mind and the author of Focus: The Future of Your Company Depends on It. His daughter Laura Ries is a graduate of Northwestern University and a partner in their marketing strategy firm, Ries & Ries in Roswell, Georgia. She is the coauthor of The 22 Immutable Laws of Branding. Together they speak and consult with major companies around the globe.