The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
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Language: English
Published by Harperbusiness, 1998
- Hardcover
- Used
Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books
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Fast Free Shipping – Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.
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- Title
- The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
- Author
- Ries, Laura; Ries, Al
- Publisher
- Harperbusiness
- Publication year
- 1998
- Condition
- good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0887309372
- ISBN 13
- 9780887309373
A best-selling business expert presents a comprehensive guide to building a product into a recognized and respected brand and offers quick and readable insights into a major business concern. Tour.
"Synopsis" may belong to another edition of this title.
About the Author
Al Ries is perhaps the world's best-known marketing strategist. He is the coauthor of such international bestsellers as The 22 Immutable Laws of Branding and Positioning: The Battle for Your Mind and the author of Focus: The Future of Your Company Depends on It. His daughter Laura Ries is a graduate of Northwestern University and a partner in their marketing strategy firm, Ries & Ries in Roswell, Georgia. She is the coauthor of The 22 Immutable Laws of Branding. Together they speak and consult with major companies around the globe.
"About the title" may belong to another edition of this title.
Greenworld Books
arlington, TX, U.S.A.
5-star seller
AbeBooks seller since June 20, 2025
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