Title: The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Publisher: Harperbusiness
Publication Date: 1998
Language: English
ISBN 10: 0887309372
ISBN 13: 9780887309373
Binding: Hardcover
Condition: Good
Weight: 12 ounces

About this title

Synopsis

A best-selling business expert presents a comprehensive guide to building a product into a recognized and respected brand and offers quick and readable insights into a major business concern. Tour.

About the Author

Al Ries is perhaps the world's best-known marketing strategist. He is the coauthor of such international bestsellers as The 22 Immutable Laws of Branding and Positioning: The Battle for Your Mind and the author of Focus: The Future of Your Company Depends on It. His daughter Laura Ries is a graduate of Northwestern University and a partner in their marketing strategy firm, Ries & Ries in Roswell, Georgia. She is the coauthor of The 22 Immutable Laws of Branding. Together they speak and consult with major companies around the globe.

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