The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Ries, Laura; Ries, Laura; Ries, Al
3,898 ratings by Goodreads
Language: English
Published by Harperbusiness, 1998
- Hardcover
- Used

Seller: Gulf Coast Books, Cypress, TX, U.S.A.Gulf Coast Books
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- Title
- The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
- Author
- Ries, Laura; Ries, Laura; Ries, Al
- Publisher
- Harperbusiness
- Publication year
- 1998
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0887309372
- ISBN 13
- 9780887309373
- Item weight
- 12 ounces
- Dimensions
- 5x0x8
A best-selling business expert presents a comprehensive guide to building a product into a recognized and respected brand and offers quick and readable insights into a major business concern. Tour.
"Synopsis" may belong to another edition of this title.
About the Author
Al Ries is perhaps the world's best-known marketing strategist. He is the coauthor of such international bestsellers as The 22 Immutable Laws of Branding and Positioning: The Battle for Your Mind and the author of Focus: The Future of Your Company Depends on It. His daughter Laura Ries is a graduate of Northwestern University and a partner in their marketing strategy firm, Ries & Ries in Roswell, Georgia. She is the coauthor of The 22 Immutable Laws of Branding. Together they speak and consult with major companies around the globe.
"About the title" may belong to another edition of this title.
Gulf Coast Books
Cypress, TX, U.S.A.
5-star seller
AbeBooks seller since June 27, 2017
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