Impact of a Brand on Consumer Decision-making Process | Case study on Bellona furniture company

Sulejman Hibi¿

ISBN 10: 3639763726 / ISBN 13: 9783639763720

Published by Scholars' Press, 2017

About this Item

Impact of a Brand on Consumer Decision-making Process | Case study on Bellona furniture company | Sulejman Hibi¿ | Taschenbuch | 100 S. | Englisch | 2017 | Scholars' Press | EAN 9783639763720 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.

Seller Inventory # 110589360

Bibliographic Details

• Title: Impact of a Brand on Consumer Decision-making Process | Case study on Bellona furniture company
• Publisher: Scholars' Press
• Publication Date: 2017
• Language: English
• ISBN 10: 3639763726
• ISBN 13: 9783639763720
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 7D millimeters 220 millimeters width by 150 millimeters height by 7 millimeters depth
• Weight: 167 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

In today's material world brands have a great influence on all of us. People's attention is focused on brands more and more by each day, and while some are more deluded and some less, we all seek and strive towards buying brands. Inspired by this economic development, the purpose of this work is to investigate and explain the effects of branding on consumer decision-making process, or rather precisely said, how people react on branded products and are they their primary choice when purchasing.

About the Author

Sulejman Hibić, MA: Studied Marketing Management at International Burch University; Bachelor degree in English language and literature Sales manager and representative for VIF (Very Important Furniture) at Gradiz LLC, Sarajevo