The Impact of Case-based Visual Stimuli on Conceptual Design Creativity

Creativity is the correlation and reconstruction of the experiences we have in ourmind. The conceptual stage is the first stage where creativity is seen, it is the designstage where any idea is welcomed. Visual stimuli have been concluded to have aneffect on the quality of a design solution. Therefore, this study aims to find theinfluence of two different types of visual stimuli namely; random visual stimuli andcomplete solution stimuli. Random images are any visuals that one sees daily.Complete solution is a complete product that is already a possible solution for ananswer.The concept creativity experimentinvestigates the concept designs produced by subjects under the influence of theabove mentioned two visual stimuli.In conclusion, different visual stimuli stimulate the designer in different aspects.Random visual stimuli stimulated the forms of the product and provided a verticaldevelopment of the concept. Complete solution stimuli stimulated functional aspectsof the design and provided a horizontal development of the concept.

Brian Po-Yen Lee: Born in Taiwan and raised up at South Africa. Obtained his Master degree in Industrial Design at National Cheng Kung University,Taiwan.Chien-Hsu Chen: Associate Professor in the Department of Industrial Design at National Cheng Kung University. Obtained his PhD in Industrial Engineering from the University of Texas At Arlington.