The Impact of Different Price Tag Font Colors on Consumer Behavior

Language: English

Published by GRIN Verlag, 2014

3656572771 / 9783656572770

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - Research Paper (postgraduate) from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Münster, language: English, abstract: In a world with a growing amount of surrounding stimuli, getting the attention of consumers is an increasingly demanding task for the marketers. Therefore, the usage of colors, lighting and other environmental stimuli finds great acceptance in advertising campaigns. But in retail situations the exploitation of color effects is until now almost solely limited to packaging etc. One disregarded application area is price tags, being an important component of purchase decisions. The purpose of the paper is to fill this gap with empirical evidence.The study at hand focuses on font color of price tags as an environmental stimulus influencing the pleasure and arousal level of the respondents and finally their pur-chase intention. The a priori assumption is that warm (yellow) and cool (blue) colors should elicit different reactions.

Seller Inventory # 9783656572770

Title
The Impact of Different Price Tag Font Colors on Consumer Behavior
Author
Timo Wilhelm Rang
Publisher
GRIN Verlag
Publication year
2014
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3656572771
ISBN 13
9783656572770
Item weight
40 grams
Dimensions
210x148x2 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item30 to 40 business days7 to 14 business days
First itemUS$ 69.74US$ 81.33
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