Impact of Digital Transformation on the Development of New Business Models and Consumer Experience

Maria Antónia Rodrigues

ISBN 10: 1799891801 / ISBN 13: 9781799891802

Published by Business Science Reference, 2022

About this Item

nach der Bestellung gedruckt Neuware - Printed after ordering - In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of differentiations and are important milestones in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new experiences provided to services consumers and firms that need to be examined. Impact of Digital Transformation on the Development of New Business Models and Consumer Experience provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms. Covering topics such as business models, consumer behavior, and gamification, this publication is ideal for industry professionals, managers, business owners, practitioners, researchers, professors, academicians, and students.

Seller Inventory # 9781799891802

Bibliographic Details

• Title: Impact of Digital Transformation on the Development of New Business Models and Consumer Experience
• Publisher: Business Science Reference
• Publication Date: 2022
• Language: English
• ISBN 10: 1799891801
• ISBN 13: 9781799891802
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 280W x 216H x 21D millimeters 280 millimeters width by 216 millimeters height by 21 millimeters depth
• Weight: 935 grams

About this title

Synopsis

In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of differentiations and are important milestones in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new experiences provided to services consumers and firms that need to be examined. Impact of Digital Transformation on the Development of New Business Models and Consumer Experience provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms. Covering topics such as business models, consumer behavior, and gamification, this publication is ideal for industry professionals, managers, business owners, practitioners, researchers, professors, academicians, and students.