Impact and Evaluation of Innovations on Marketing of Fresh Produce

Language: English

Published by LAP LAMBERT Academic Publishing Mai 2014, 2014

3659545775 / 9783659545771

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This item is printed on demand - Print on Demand Titel. Neuware -Innovation has long been considered to be an important factor for creating and maintaining the competitiveness of nations and firms. In this context special attention is paid to the innovation's impact on resource poor producers. Results of this comprehensive study are presented under characteristics of producers and exporters, relationships between producers and exporters as well as profitability analysis and constraints of the pineapple industry in Ghana as a case study. Furthermore, it is examined whether this innovation adopted by small and medium resource poor pineapple growers enhances their survival in the export market.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 160 pp. Englisch.

Seller Inventory # 9783659545771

Title
Impact and Evaluation of Innovations on Marketing of Fresh Produce
Author
Kwamina Ewur Banson
Publisher
LAP LAMBERT Academic Publishing Mai 2014
Publication year
2014
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659545775
ISBN 13
9783659545771
Item weight
256 grams
Dimensions
220x150x11 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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