Impact of Geographical Indication in Horticulture Sector in India: An Analytical Study

Rajeshwaran, M./ Rani, A. Janaki

ISBN 10: 6202062258 / ISBN 13: 9786202062251

Published by LAP LAMBERT Academic Publishing, 2017

About this Item

148 pages. 8.50x5.91x0.39 inches. In Stock.

Seller Inventory # zk6202062258

Bibliographic Details

• Title: Impact of Geographical Indication in Horticulture Sector in India: An Analytical Study
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2017
• Language: English
• ISBN 10: 6202062258
• ISBN 13: 9786202062251
• Binding: Paperback
• Condition: Brand New
• Weight: 0.4 kilograms

About this title

Synopsis

Floriculture is considered as the most colorful sector of horticulture and emerged as an important source of income for small and marginal farmers. India is poised to become the top flower trading center in globe. Jasmine flower known for its powerful, mysteriously attractive and seductive fragrance which got Geographical Indication during January 2013 in the name Madurai Malli because of its place of origin Madurai, Tamil Nadu which is southern part of India. GI tag helps in increasing the price of the product at international markets and leads to sustainable Development of farming community. Even though Madurai Malli got GI, the spread of knowledge on GI and Consumer awareness is still low only. Promotion of GI products and awareness would help the producers to gain premium price within the country and international markets. Hence, above issues need to be addressed more empirically. Therefore, an attempt was made to study the awareness on GI of Madurai Malli and its Perceived Socio Economic Impact among Jasmine Growers in Tamil Nadu. This will benefit the farmers, extension workers, researchers and policy makers to know the real impact of GI in floriculture sector.

About the Author

Completed Under Graduate and Post Graduate in Tamil Nadu Agricultural University, India. Specialized in Agricultural Extension. The area of specialization is Impact Assessment and Communication studies. Co- Author is my chairman and specialized in Impact Assessment and Participatory Approaches. She has rich experience in teaching and research.