Impact: A Guide to Business Communication (7th Edition)

Appropriate for college, university and MBA-level courses in Business Communications.

This seventh edition of Impact continues to honour its original mandate: to provide a concise, practical guide to writing effectively in the world of business.  The book is small and readable, offering a direct, concrete approach and an opportunity for hands-on application of effective writing strategies.

Impact is a brief Business Communication text that takes a conceptual approach to the subject. Stripped down to the essentials that you need, you will find just the right amount and balance of theory and sample documents. This text will help you write better reports, letters, memos, correspondence, resumes and cover letters and will provide you with the most effective business communication techniques for both oral and written communication, making you not just a better writer, but a better speaker and listener as well.

Features of this new edition include

·       Additional coverage of collaboration and teamwork

·       New advice and testimonials from business executives concerning business communication

·       New strategies for writing on the web

·       A polished, streamlined visual design!