Impact: A Guide to Business Communication, Ninth Edition (9th Edition)

Note: You are purchasing a standalone product; MyBCommLab does not come packaged with this content. Students, if interested in purchasing this title with MyBCommLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

A concise, practical guide to writing effectively in the world of business.

 

Impact will help readers build confidence and competence to speak in public, create and give oral presentations, handle a job interview, or run a meeting. It offers advice on writing, including letters, memos, and reports and specific strategies for attacking common business-writing problems. Its practical approach covers tips for collaboration and teamwork and contains explanations and exercises to give its users better results.

If you would like to purchase both the physical text and MyBCommLab, search for:

 

0134712536 / 9780134712536 Impact: A Guide to Business Communication, Ninth Canadian Edition Plus MyBCommLab with Pearson eText -- Access Card Package

 

Package consists of:

 

0134310802 / 9780134310800 Impact: A Guide to Business Communication, Ninth Canadian Edition

0134643011 / 9780134643014 MyBCommLab with Pearson eText -- Standalone Access Card -- for Impact: A Guide to Business Communication, Ninth Canadian Edition

Margot Northey was professor and dean of Queen's School of Business, Queen's University, from 1995 to 2002. Previously she was a professor and director of communications at the Ivey School (University of Western Ontario), and, before that, founding director of the writing program at the University of Toronto in Mississauga. She has also been a visiting professor at the Helsinki School of Economics.

Dr. Northey is the author of many articles and books, including Making Sense: A Student's Guide to Writing and Style,now in its seventh edition, The Haunted Wilderness: The Gothic and Grotesque in Canadian Fiction, and Writer's Choice. She has served as a consultant and has given communications seminars to business and government organizations from coast to coast and previously was on the board of directors of the International Association for Business Communication and of the International Association to Advance Collegiate Schools of Business. Currently she is a director of a number of corporate boards, including Alliance Atlantis Communications, Fraser Papers, Nexfor, Stressgen, and Wawanesa Insurance.

Jana Seijts is a lecturer in management communication at the Ivey Business School and a lecturer in engineering communication at the Faculty of Engineering at Western University. She has over 20 years' experience teaching professional and technical writing and oral communication courses at the university level. She has also taught courses at both Red River Community College and Fanshawe College in the general education program. Prior to arriving at Ivey, Ms. Seijts was the coordinator and English language specialist at Writing Support Services from 2000 to 2009 at Western. In 2000, she started Canada's first summer university transition program in academic writing. 

Ms. Seijts is the coauthor of A Concise Guide to Technical Communication, first and second Canadian editions. She is also the author of numerous business cases in management communication and general management. Most recently, her case studies, “When the Twitterverse Turns on You” (March 2014) and “Who Should Take the Fall?” (July/August 2015) were featured in the Harvard Business Review.