nach der Bestellung gedruckt Neuware - Printed after ordering - This study was aimed to measure the impact of market orientation and learning orientation with moderating role of entrepreneurial orientation on business performance of SMEs sector in Pakistan. SMEs sector contribute towards GDP of country and provides great opportunities to entrepreneurs. Study describes the importance of market orientation, learning orientation and entrepreneurial orientation on business performance of SMEs. It was found that market oriented firms perform better than firms that are not market oriented.

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Bibliographic Details

Title: Impact of Market & Learning Orientation on Business Performance
Publisher: Scholars' Press
Language: English
ISBN 10: 6202312157
ISBN 13: 9786202312158
Binding: Taschenbuch
Condition: Neu
Dimensions: 220 millimeters width by 150 millimeters height by 6 millimeters depth
Weight: 161 grams

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