The Impact of Marketing Strategy on the Sales Performance
Language: English
Published by LAP LAMBERT Academic Publishing, 2024
- Softcover
- New
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- Title
- The Impact of Marketing Strategy on the Sales Performance
- Author
- Ali, Kawar; Ameen, Ayoub; Tirwanshi, Kawar
- Publisher
- LAP LAMBERT Academic Publishing
- Publication year
- 2024
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 6207470966
- ISBN 13
- 9786207470969
The marketing strategies (7Ps) are the cornerstone of any enterprise. Therefore, the current research was designed to investigate the impact of marketing strategies on the sales performance of small and micro-scale enterprises in Duhok Province. In this regard, the research aims to test the impact of relationship marketing strategies (product, price, place, promotion, process, people, and physical evidence) on sales performance, as well as how they can be implemented and managed.
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Biblios
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