Title: The Impact of Marketing Strategy on the Sales Performance: A study of Micro andSmall enterprises owners
Publisher: LAP LAMBERT Academic Publishing
Publication Date: 2024
Language: English
ISBN 10: 6207470966
ISBN 13: 9786207470969
Binding: paperback
Condition: New
Book Type: book

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Synopsis

The marketing strategies (7Ps) are the cornerstone of any enterprise. Therefore, the current research was designed to investigate the impact of marketing strategies on the sales performance of small and micro-scale enterprises in Duhok Province. In this regard, the research aims to test the impact of relationship marketing strategies (product, price, place, promotion, process, people, and physical evidence) on sales performance, as well as how they can be implemented and managed.

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