Impact of Organised Retail on Consumer Behavior

Mithilesh Pandey

ISBN 10: 384654695X / ISBN 13: 9783846546956

Published by LAP LAMBERT Academic Publishing Nov 2011, 2011

About this Item

Neuware -As the retail sector is going through a very fast paced change, the unorganized retail sector is being challenged by the organized sector. Shopping Malls, Hypermarkets, Supermarkets, Departmental stores and Specialty stores are giving a whole new shopping experience to the consumers. The consumer is being influenced by many factors to get lured for having a shopping experience at the organized retail stores. These factors can be broadly divided into store factors and environmental factors. Also the pace of expansion of these organized stores has started to touch the tier II cities besides metros and mini metros. There has been a very fast paced development in organized retail sector of Jalandhar city since 2009. This study tried to assess the important factors influencing the consumers buying decision towards organized retail stores in Jalandhar.Books on Demand GmbH, Überseering 33, 22297 Hamburg 120 pp. Englisch.

Seller Inventory # 9783846546956

Bibliographic Details

• Title: Impact of Organised Retail on Consumer Behavior
• Publisher: LAP LAMBERT Academic Publishing Nov 2011
• Publication Date: 2011
• Language: English
• ISBN 10: 384654695X
• ISBN 13: 9783846546956
• Binding: Taschenbuch
• Condition: Neu

About this title

Synopsis

As the retail sector is going through a very fast paced change, the unorganized retail sector is being challenged by the organized sector. Shopping Malls, Hypermarkets, Supermarkets, Departmental stores and Specialty stores are giving a whole new shopping experience to the consumers. The consumer is being influenced by many factors to get lured for having a shopping experience at the organized retail stores. These factors can be broadly divided into store factors and environmental factors. Also the pace of expansion of these organized stores has started to touch the tier II cities besides metros and mini metros. There has been a very fast paced development in organized retail sector of Jalandhar city since 2009. This study tried to assess the important factors influencing the consumers buying decision towards organized retail stores in Jalandhar.

About the Author

The author is an MBA, M Phil. He is presently working with Department of Management in Lovely Professional University, India. He is a research scholar and has been engaged with research for past few years.