The Impact of Social Media on Consumer Purchasing Behavior. A Focus on the Skincare Brand

Language: English

Published by GRIN Verlag, GRIN Verlag Apr 2025, 2025

3389129707 / 9783389129708

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This item is printed on demand - Print on Demand Titel. Neuware -Research Paper (undergraduate) from the year 2024 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, , course: B.Com. Business Studies, language: English, abstract: This study examines the impact of social media on consumer purchasing behavior in the skincare industry, focusing on consumers in Hyderabad, India. By providing insights into these aspects, the research aims to help skincare brands and marketers enhance their social media strategies, improve customer trust, and optimize the online shopping experience for skincare consumers.The Indian skincare industry has witnessed rapid growth, fueled by increasing consumer awareness, rising disposable incomes, and the widespread adoption of digital marketing strategies. Social media platforms have become primary touchpoints for skincare brands to educate, engage, and influence consumers. However, Indian consumers also face challenges such as misleading advertisements, product authenticity concerns, and lack of regulatory oversight on influencer promotions. This study is essential to provide valuable insights for skincare brands, marketers, and policymakers on how to optimize social media strategies, improve consumer trust, and enhance the overall digital shopping experience for skincare products in India. 68 pp. Englisch.

Seller Inventory # 9783389129708

Title
The Impact of Social Media on Consumer Purchasing Behavior. A Focus on the Skincare Brand
Author
M. Arul Jothi
Publisher
GRIN Verlag, GRIN Verlag Apr 2025
Publication year
2025
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3389129707
ISBN 13
9783389129708
Item weight
112 grams
Dimensions
210x148x6 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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