Impact of Visual Merchandising Elements on Retail Shopper Behaviour

Language: English

Published by LAP LAMBERT Academic Publishing Dez 2023, 2023

6207455096 / 9786207455096

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This item is printed on demand - Print on Demand Titel. Neuware -Visual Merchandising (VM), earlier called as merchandising is a practice in the retail industry. It is the art of displaying goods in a retail outlet in a way that is quite appealing to the customers. Utilizing colour, lighting, smell, sound, digital technology and other interactive elements, Visual Merchandising captures customers' attention and even persuades them to buy. The current study 'Impact of Visual Merchandising Variables on Retail Shopper Behaviour - A Study of Shoppers at Select Retail Stores' is more relevant than ever in today's retail business scenario witnessing changes in shopper profile, shopping experience sought, and other customer demographics. The organized retail sector in India has a promising growth rate. Hence, there is an ever-increasing need for retail level differentiation for attracting customers. Visual Merchandising is one such crucial strategy in the hands of the retailer that helps in standing apart from the competition.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 172 pp. Englisch.

Seller Inventory # 9786207455096

Title
Impact of Visual Merchandising Elements on Retail Shopper Behaviour
Author
Himabindu M.
Publisher
LAP LAMBERT Academic Publishing Dez 2023
Publication year
2023
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
6207455096
ISBN 13
9786207455096
Item weight
274 grams
Dimensions
220x150x11 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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