Impactful Communication: Communicate to Conquer

Impactful Communication is a highly practical and useful book based on the author's first-hand experience in the field of communication. In today's world of artificial intelligence and social media, where organizations demand sharp communication skills, this book carries tools to effectively deal with the conventional and nonconventional aspects of verbal and nonverbal communication in varied situations and with different stakeholders. It discusses the art of communication by evaluating its barriers and the seven vital Cs of communication. While highlighting the importance of listening, the book explores the challenges of communication in the era of artificial intelligence and shares insights into how one can maintain the personal touch of communication in a highly non-personalized world. Impactful Communication is a user-friendly guide with numerous enlightening illustrations for new professionals and managers entering the corporate world.

Deepa Sethi is the dean, programmes and international relations, and professor, business communication, in the area of humanities and liberal arts in management at the Indian Institute of Management Kozhikode, India. With more than fifteen years of teaching and research experience, she specializes in business communication, soft skills, social media communication, advanced corporate communication and cross-cultural communication, among other areas. She has been published in and has guest-edited major academic journals. Experiential and activity-based teaching have been her forte, and she is known for her style of teaching, which has practical implications in addition to theoretical underpinnings. Her training programmes on topics such as managerial effectiveness lab, communication effectiveness lab and soft skills for interpersonal effectiveness for working executives are highly acclaimed. Her faculty development programme, titled 'Innovative Approaches in Management Teaching', is much sought after.