Want to build a powerful implementation and marketing strategy for your e-learning program? This title shows you how to think like a marketing and change management professional by generating awareness for your e-learning brand, position well designed e-learning for maximum effect, and develop and implement an effective communication plan to get buy-in for your program.

About the Author

Jay Cross has been passionate about harnessing technology to improve adult learning since the 1960s when, fresh out of college, he sold mainframe computers the size of Chevrolet Suburbans. In 1998, he founded Internet Time Group to help organizations learn by providing hands-on advice on implementing e-learning, developing information architecture, advising management, and accelerating sales. Internet Time Group coaches corporate executives on getting the most from their investments in e-learning and collaboration. Cross is a graduate of Princeton University and Harvard Business School.

Lance Dublin has been an advocate for innovative approaches to learning and change throughout his career. He has more than 30 years' experience in adult education and training, communication and change leadership, and motivation and innovation. Currently, he is an independent consultant based in San Francisco where he specializes in corporate learning and change management. Dublin was president and CEO of Dublin Group from its formation in 1983 until he sold the company in 1998.

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