Into the Impossible

How can you unlock creativity and imagination to inspire, teach, and lead? What mental models do the world’s most accomplished scientists use to supercharge their creativity and strengthen their most precious collaborations?

In this mesmerizing collection of interviews with some of the world’s brightest minds, you’ll discover that achieving greatness doesn’t require genius. Instead, dedication to a simple set of principles, habits, and tools can boost your creativity, stoke your imagination, and unlock your full potential for out-of-this-universe success.

Through their own words, you will discover why Nobel Prize-winning scientists credit often-overlooked “soft skills” like communication, motivation, and introspection as keys to their success. You’ll see why they turn to curiosity, beauty, serendipity, and joy when they need a fresh view of some of the universe’s most vexing problems...and how you can too, no matter what you do!

Within the pages of Into the Impossible: Think Like a Nobel Prize Winner, the wisdom of nine Nobel Laureates has been distilled and compressed into concentrated, actionable data you can use. While each mind is unique, they are united in their emphasis that no one wins alone—and that science, and success itself, belongs to us all.

Brian Keating is the Chancellor's Distinguished Professor at the University of California San Diego and the author of more than 200 scientific publications, two US Patents, and the bestselling memoir Losing the Nobel Prize. Keating did research at Case Western Reserve University, Brown University, Stanford, and Caltech. In 2007 he received the Presidential Early Career Award for Scientists and Engineers from President Bush. Keating is a Fellow of the American Physical Society, and co-leads the Simons Array and Simons Observatory cosmology projects in Chile. He is a pilot and an honorary lifetime member of the National Society of Black Physicists.