Improving Your Measurement of Customer Satisfaction: A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs

Vavra, Terry G.

ISBN 10: 0873894057 / ISBN 13: 9780873894050

Published by Asq Pr, 1997

About this Item

This book is a well used but readable copy. Integrity of the book is still intact with no missing pages. May have considerable notes or highlighting. Cover image on the book may vary. Ships out quickly in a secure plastic mailer!

Seller Inventory # 56JTFY003PQA_ns

Bibliographic Details

• Title: Improving Your Measurement of Customer Satisfaction: A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs
• Publisher: Asq Pr
• Publication Date: 1997
• Language: English
• ISBN 10: 0873894057
• ISBN 13: 9780873894050
• Binding: Hardcover
• Condition: acceptable

About this title

Synopsis

Since more and more attention is being focused on customer value management, it is important to have a resource that synthesizes many bodies of research about how to obtain and interpret customer satisfaction data. Vavra provides rationale, identifies opportunities, and suggests specific programs to improve the measurement of customer satisfaction in your organization.