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Bibliographic Details

Title: Improving Your Measurement of Customer Satisfaction: A Guide to Creating, Conducting, Analyzing and Reporting Customer Satisfaction Measurement Programs
Publisher: Society of Automotive Engineers,U.S. 01/07/1997
Publication Date: 1997
Language: English
ISBN 10: 0873894057
ISBN 13: 9780873894050
Binding: Hardcover
Condition: Very Good

About this title

Synopsis

Since more and more attention is being focused on customer value management, it is important to have a resource that synthesizes many bodies of research about how to obtain and interpret customer satisfaction data. Vavra provides rationale, identifies opportunities, and suggests specific programs to improve the measurement of customer satisfaction in your organization.

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