Improving University Reputation Through Academic Digital Branding (Advances in Educational Marketing, Administration, and Leadership)

"This book explores digital branding and its role in establishing the reputation of academic institutions and programs"--

Nuria Lloret Romero, PhD, is a researcher and university professor for Information Services Planning and Evaluation of Quality in Information Services. Current director of the Department of Audiovisual Communication, History of Art and Information Science (DCADHA) in the Polytechnic University of Valencia, she was deputy director of the Instituto Tecnológico del Plástico (AIMPLAS) from 1990 to 1999. She is also director of the CALSI Master's Programme in the Polytechnic University of Valencia, as well as director of the CALSI Research Group, where she has focused her research on collaborative systems. She is co-founder and CEO of MASmedios SL, and has also worked as an expert for project evaluation within EU's Programme for Information Society IST. Among other positions held, she is founder member and former president of AVEI (Valencian Association for Information Specialists), former president of FESABID (Spanish Federation of Associations of Information Specialists), former president of IFLA's Latin American Caucus, member of EBLIDA's (European Bureau of Information Systems) Executive Committee, member of the National Committee for Certification of Information Professionals and Vice-president of AECTA (Association of Innovative Companies from the Valencian Community).