351 numbered pages; minor shelf wear to cover; light wear to corners and edges of dustjacket; minor rub to dj; several minor dings/ marks to dj; weighs 1 pound and 7 ounces; measures 9.2 by 6.3 by .95 inches; 120718; standard shipping usually takes 4-8 business days. In-House Telemarketing, by Thomas McCafferty, provides the basic tools needed to set up and maintain a successful telemarketing program.

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Bibliographic Details

Title

In-House Telemarketing: The Masterplan for Starting and Managing a Profitable Telemarketing Program

Publisher

Probus Professional Publications

Publication Date

1994

Language

English

ISBN 10

1557385297

ISBN 13

9781557385291

Binding

Hardcover

Condition

Good

Seller catalogs

Business

About this title

Synopsis

Looking for a flexible marketing and sales technique to expand your business? In-House Telemarketing is the answer. In-House Telemarketing, Revised Edition, by Thomas McCafferty, provides the basic tools needed to set up and maintain a successful telemarketing program.
In-House Telemarketing describes those aspects of telemarketing which can be used to support a company's traditional marketing approach or provide significant advantage over them. It also identifies the kinds of marketing challenges which are "naturals" for telemarketing.
In the past decade the telemarketing industry and the number of people in the telemarketing workforce has grown immensely. Telemarketing's success has created a rush of competition as more and more businesses develop their own in-house telemarketing centers. In-House Telemarketing zeros in on often overlooked but critical issues such as list selection and testing, as well as assessing product potential for telemarketing. Other topics include the "seven cardinal sins" of telemarketing; how telemarketing can save your business; the pros and cons of telemarketing temps; motivating, training and keeping telemarketers; and inbound versus outbound telemarketing.
The telemarketing knowledge and experience presented in In-House Telemarketing will provide a short-cut to your telemarketing success.

"About this title" may belong to another edition of this title.

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RiLaoghaire
TN, U.S.A.

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All prices do not include shipping. We accept credit cards through your Abebooks account. You can also email us about using PayPal if you wish. We do have a PayPal account. Your 100% satisfaction is guaranteed, or you can return your item for a full refund. I am Larry Ogle. 3113 Deer Lake Drive, Knoxville, TN, USA. 314314@mailstation.com 865-659-5412

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