In-House Telemarketing: The Masterplan for Starting and Managing a Profitable Telemarketing Program McCafferty, Thomas A.

Looking for a flexible marketing and sales technique to expand your business? In-House Telemarketing is the answer. In-House Telemarketing, Revised Edition, by Thomas McCafferty, provides the basic tools needed to set up and maintain a successful telemarketing program.
In-House Telemarketing describes those aspects of telemarketing which can be used to support a company's traditional marketing approach or provide significant advantage over them. It also identifies the kinds of marketing challenges which are "naturals" for telemarketing.
In the past decade the telemarketing industry and the number of people in the telemarketing workforce has grown immensely. Telemarketing's success has created a rush of competition as more and more businesses develop their own in-house telemarketing centers. In-House Telemarketing zeros in on often overlooked but critical issues such as list selection and testing, as well as assessing product potential for telemarketing. Other topics include the "seven cardinal sins" of telemarketing; how telemarketing can save your business; the pros and cons of telemarketing temps; motivating, training and keeping telemarketers; and inbound versus outbound telemarketing.
The telemarketing knowledge and experience presented in In-House Telemarketing will provide a short-cut to your telemarketing success.