Inbound Marketing: Get Found Using Google, Social Media, and Blogs

Halligan, Brian; Shah, Dharmesh

ISBN 10: 0470499311 / ISBN 13: 9780470499313

Published by John Wiley & Sons Inc (edition 1), 2009

About this Item

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Seller Inventory # 0470499311-11-1

Bibliographic Details

• Title: Inbound Marketing: Get Found Using Google, Social Media, and Blogs
• Publisher: John Wiley & Sons Inc (edition 1)
• Publication Date: 2009
• Language: English
• ISBN 10: 0470499311
• ISBN 13: 9780470499313
• Binding: Hardcover
• Edition: 1.
• Condition: Very Good

About this title

Synopsis

Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

    • Improve your rankings in Google to get more traffic
    • Build and promote a blog for your business
    • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
    • Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

About the Author

Brian Halligan is cofounder and CEO of HubSpot, a marketing software company that helps businesses "get found." He is a former venture capitalist and seasoned sales and marketing executive. He is a frequent lecturer at MIT and Harvard Business School.

Dharmesh Shah is cofounder and CTO of HubSpot. He is a serial entrepreneur, angel investor, and authors the top-ranking blog OnStartups.com. He speaks frequently on the topics of marketing and entrepreneurship.