Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
Halligan, Brian; Shah, Dharmesh
Language: English
Published by Wiley, 2014
- Softcover
- Used
Seller: MERS Goodwill, Saint Louis, MO, U.S.A.MERS Goodwill
AbeBooks seller since March 13, 2026
Condition: Used - Good
US$ 6.54
Quantity: 1 available
Add to basketItem description from seller
Used - Good: All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May include From the library of labels. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media. Any access codes or passwords originally included with the book may be expired, used or no longer valid. Image is stock photo and cover art edition may be different than pictured.
Seller Inventory # MERV.1118896653.G
- Title
- Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
- Author
- Halligan, Brian; Shah, Dharmesh
- Publisher
- Wiley
- Publication year
- 2014
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1118896653
- ISBN 13
- 9781118896655
- Edition
- 2nd Edition
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.
With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.
Gain the insight that can increase marketing value with topics like:
- Inbound marketing – strategy, reputation, and tracking progress
- Visibility – getting found, and why content matters
- Converting customers – turning prospects into leads and leads into customers
- Better decisions – picking people, agencies, and campaigns
The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.
"Synopsis" may belong to another edition of this title.
About the Author
BRIAN HALLIGAN is cofounder & CEO of HubSpot, an inbound marketing and sales software company that helps businesses transform how they get found and grow online. Brian also teaches Entrepreneurial Product Development and Marketing as a Senior Lecturer at MIT. Connect with Brian on Twitter @bhalligan.
DHARMESH SHAH is cofounder & CTO of HubSpot and an angel investor in over 50 technology startups. Dharmesh also authors OnStartups.com, a popular startup blog with over 400,000 members in its community, and is a frequent speaker on the topic of startups and marketing. Connect with Dharmesh on Twitter @dharmesh.
"About the title" may belong to another edition of this title.
MERS Goodwill
Saint Louis, MO, U.S.A.
AbeBooks seller since March 13, 2026
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 3 to 6 business days |
|---|---|---|
| First item | US$ 4.00 | US$ 7.00 |
Payment methods
Store description
Changing lives through the power of work MERS Goodwill provides a variety of programs and services to help support this mission. Some of the many programs and services offered are career counseling, skills training, education and literacy programs, employment services, and more. Our organization also provides job opportunities through the Custodial and Business Contracts Division. Those who are hired through the MERS Goodwill Custodial and Business Contracts Division become well-trained and reliable workers. MERS Goodwill is then able to better serve local businesses with services like office cleaning, snow removal, paper processing, and more. The revenue from these services then goes back into more training and education programs, so that we can continue to provide reliable, quality contracted business services.…
Specialty
UsedSeller's business information
MERS Goodwill
8007 West Florissant Avenue
Jennings, MO U.S.A. 63136