Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
Halligan, Brian; Shah, Dharmesh
Language: English
Published by Wiley, 2014
- Softcover
- Used
Condition: Used - Good
US$ 4.92
Quantity: 1 available
Add to basketItem description from seller
Fast & Free Shipping – Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.
Seller Inventory # ZWV.1118896653.G
- Title
- Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
- Author
- Halligan, Brian; Shah, Dharmesh
- Publisher
- Wiley
- Publication year
- 2014
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1118896653
- ISBN 13
- 9781118896655
- Edition
- 2nd Edition
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.
With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.
Gain the insight that can increase marketing value with topics like:
- Inbound marketing – strategy, reputation, and tracking progress
- Visibility – getting found, and why content matters
- Converting customers – turning prospects into leads and leads into customers
- Better decisions – picking people, agencies, and campaigns
The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.
"Synopsis" may belong to another edition of this title.
About the Author
BRIAN HALLIGAN is cofounder & CEO of HubSpot, an inbound marketing and sales software company that helps businesses transform how they get found and grow online. Brian also teaches Entrepreneurial Product Development and Marketing as a Senior Lecturer at MIT. Connect with Brian on Twitter @bhalligan.
DHARMESH SHAH is cofounder & CTO of HubSpot and an angel investor in over 50 technology startups. Dharmesh also authors OnStartups.com, a popular startup blog with over 400,000 members in its community, and is a frequent speaker on the topic of startups and marketing. Connect with Dharmesh on Twitter @dharmesh.
"About the title" may belong to another edition of this title.
Shipping rates within U.S.A.
| Item | 4 to 8 business days | 4 to 8 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 0.00 |
Payment methods
Store description
ZBK Books is an online retailer that specializes in the acquisition, sale, and recycling of books & media. We are dedicated to promoting sustainability, reducing waste, supporting literacy & education by giving used books a second life. Actively managing a growing inventory of over 300,000 units, ZBK is now processing, distributing, and reselling over 5 Million units/year B2B/B2C.
Specialty
New and Used booksSeller's business information
ZBK International Inc
352 Washington Ave
Carlstadt, NJ U.S.A. 07072
Terms of sale
We guarantee the condition of every book as it's described on the Abebooks website.
In the event of an issue with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 15 days of the estimated delivery date. Please contact us for further details regarding your issue via the orders' page under "Contact Bookseller."
If you've changed your mind about your order and if the item has not shipped yet, you can cancel your order via the orders page under "Cancel This Item."
For any other inquiry you might have please feel free to contact us via the the "Contact Bookseller" link and we'll respond and assist you as soon as possible.
Shipping terms
All domestic Standard shipments are sorted and distributed by DHL hubs as the first point of contact, then handed off to USPS for final delivery.
Free Shipping for All Domestic (US) Standard Orders
International shipments are tendered to the local postal service in the destination country for final delivery – We do not use courier services for international deliveries.
PLEASE NOTE:
Handling Time for All Orders: 2 Days