Inbound Selling: How to Change the Way You Sell to Match How People Buy
Language: English
Published by Wiley, 2018
- Hardcover
- Used

Seller: Wonder Book, Frederick, MD, U.S.A.Wonder Book
AbeBooks seller since November 1, 1997
Condition: Used - Good
US$ 7.78
Quantity: 1 available
Add to basketItem description from seller
Good condition. Very Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Seller Inventory # E13A-02160
- Title
- Inbound Selling: How to Change the Way You Sell to Match How People Buy
- Author
- Signorelli, Brian
- Publisher
- Wiley
- Publication year
- 2018
- Condition
- Good
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1119473411
- ISBN 13
- 9781119473411
B2B Sales Has Changed. Have You?
Over the past decade, Inbound Marketing changed the way companies earn buyers' trust and build their brands - through meaningful, helpful content. However, that change brought unprecedented access to information and power that B2B buyers never enjoyed before. What does it mean for today's sales professionals?
Enter the Age of Convenience, where buyers no longer have to rely on a sales rep to research their challenges or learn more about how a company's offering might fit their needs. In a world where over 60 percent of buying decisions are made without a sales rep, everyone in sales needs to evaluate what they're bringing to the table, from frontline sellers to managers in the office and C-suite.
In this single primer on inbound sales, you will learn how to:
- Implement the entire inbound sales playbook, including techniques to identify receptive buyers, connect with them, explore their unique goals and challenges, and advise them on what to do next
- Get through the toughest challenges along the entire journey from sales rep to manager with a valuable, hard-won survival guide
- Make sales a team sport with an executive playbook to empowering and guiding every member of your team
Gone are the days of sales reps' privileged knowledge of products and markets. Buyers are in control now, and with Inbound Selling, you can rocket your sales numbers by tailoring every buyer's sales experience to their specific needs and goals.
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About the Author
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Wonder Book
Frederick, MD, U.S.A.
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With 3 stores less than 1 hour outside the DC/Metropolitan area (1 in Gaithersburg, 1 in Frederick and 1 in Hagerstown, MD), we have the largest selection of books in the tri-state area. Wonder Book and Video has been in business since 1980 and online since 1997. We have over 1 Million books for sale on our website and another 1 Million books for sale in our 3 locations. Items on Abe are not necessarily in stock at our retail locations. Please do not call the stores to place orders for Abe Books sales. We have a very active online inventory and as such, we can receive multiple orders for the same item. We fill those orders on a first come first serve basis, but will refund promptly any items that are out of stock. Since 1980 it has always been about the books. ALL kinds of books from 95 cent children's paperbacks to five figure rare and collectibles. A merging of the old and new is where we started, and it is where we are today. Our retail stores have always been places where a reader can rush in looking for a title needed for a term paper that is due the next day, or where bibliophiles can get lost "in the stacks" for as long as they wish. In 2002 USAToday recognized us as "1 of 10 Great Old Bookstores", and we have been featured in numerous other newspaper and TV stories including Washington Post and CSpan. Members ABAA, ILAB.…
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Wonder Book
Wonder Book and Video, 1550 Tilco Drive
Frederick, MD U.S.A. 21704
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