Increasing Direct Advertising Returns (1923)

INCREASING DIRECT ADVERTISING RETURNS, Flint McNaughton, hardcover with partial dust jacket, probable 1st edition, illustrated with examples, 1923. BOOK CONDITION: good. The text block is in very good condition, with no tears, dogears, or marks. Pages are age-toned and the endpapers even more so. No bookplate or signature of a prior owner. Not a library book or remainder. The gray cloth boards are in good condition (bumped corners and spine, tiny spot on spine). The dust jacket is in poor condition (only front and flap included, chipped upper and lower edges, tear along the crease of the inner flap). 7 ½ x 5 ¼, 220 pages, 13 ounces XX [From the title page] A comprehensive analysis of plans and practices for increasing direct returns to advertising through return postcards, coupon order blanks, dealer hookups and other direct return devices. XX The author was a member of the merchandising staff of Buckley Dement & Co. He was the publisher of Selling Aid books. He had written several books, including Intensive Direct Mail Advertising, More Business Through Postcards, etc. XX Contents: Direct Mail Advertising Sales Influence, How to Increase Direct Mail Returns, More Business Through Return Postcards, More Business Through Order Blanks, Increasing Sales Through Effective Coupons, Stimulating Mail Orders with Return Envelopes. There is an extensive index.…