From Incremental To Exponential: How Large Companies Can See the Future and Rethink Innovation

Vivek Wadhwa, Ismail Amla and Alex Salkever

ISBN 10: 9390327105 / ISBN 13: 9789390327102

Published by HarperBusiness, 2020

About this Item

Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from the outside in. But tech experts Vivek Wadhwa and Ismail Amla are here to tell you that "big equals slow and stodgy" is a myth. Based on decades of experience working with both the world's leading brands and disruptive start-ups, this book explores the opportunity legacy companies have to create new markets, supercharge growth, and remake their businesses by combining the mindset and tool belt of start-ups with the benefits of incumbency: boatloads of customer data, decades of brand equity, robust distribution channels, enormous financial asserts, and more. This fast-paced, anecdote-rich story rethinks modern innovation-a book every manager, executive, and ambitious employee will want to read.

Seller Inventory # 136696

Bibliographic Details

• Title: From Incremental To Exponential: How Large Companies Can See the Future and Rethink Innovation
• Publisher: HarperBusiness
• Publication Date: 2020
• Language: English
• ISBN 10: 9390327105
• ISBN 13: 9789390327102
• Binding: Soft cover
• Condition: New

About this title

Synopsis

Not only can big companies be just as nimble as start-ups, they can out-innovate their challengers by combining a start-up mind-set with the powerful advantages that legacy companies have.

Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from outside in. But tech experts Vivek Wadwha, Ismail Amla, and Alex Salkever are here to tell you that "big equals slow and stodgy" is a myth. Based on decades of experience working with the world's leading brands and start-ups, they explore the opportunity legacy companies have to create new markets, supercharge growth, and remake their businesses by combining the scrappy mind-set and tool belt of hypergrowth start-ups with the massive benefits of incumbency: boatloads of customer data, decades of brand equity, robust distribution channels, enormous financial asserts, and more. Equally important, they provide a playbook on how to use their insights in your own company, team, or career. This is a fast-paced, anecdote-rich story that rethinks modern innovation--a book every manager, executive, and ambitious employee will want to read.