Indian Business Case Studies

It has been decades since many business schools outside India adopted the case study methodology for teaching almost all branches of management studies. This trend has been seen in India, too, where top management institutes have implemented the case study-based methodology as an important pedagogical tool in business education. The major issue in India, however, is a severe shortage of Indian case studies through which business schools can provide industry insights to students. This volume fills that gap. It has twenty Indian cases related to different aspects of business management. The cases cover some of the prominent disciplines of management like marketing, finance, human resource management, strategy management, operations management, accounting, and mergers and acquisitions. These cases best serve the purpose of adoption of 'case methodology' in classroom teaching or online lecture sessions for the faculty and students of business management.

S B Mathur, Director, ASM Group of Institutes, Pune,Sudhakar Bokephode, Director, ASM Group of Institutes, Pune,D D Balsaraf, Professor, ASM Group of Institutes, Pune

Dr. S. B. Mathur is Director & Professor, ASM Group of Institutes, Pune. He holds a PhD in Management and has over thirty-five years of experience in the industry and the academy.

Dr. Sudhakar Bokephode is Director, ASM Group of Institutes, Pune. He holds a PhD in Human Resource Management from Tilak Maharastra Vidyapeeth, Pune. Dr Bokephode has more than thirty years of experience in teaching Strategic Human Resource Management.

Dr. D. D. Balsaraf is Professor, ASM Group of Institutes, Pune. A PhD in Business Administration from Savitribai Phule University, Pune, Dr Balsaraf has thirty-six years of academic experience and has published more than fifty research papers.