Indian Insurance Sector in 21St Century: an Outlook

Language: English. About The Book: This book contains 28 research papers focusing on varied aspects of Indian Insurance sector, penned with an indepth analysis by academics, and research scholars drawn from all over Tamil Nadu and duly edited by a renowned author. This is, perhaps, the first of its kind in providing rich and relevant information on Indian Insurance sector, which hitherto remained as "forbidden fruit". All these papers invariably highlight the emerging trends and the role of Indian Insurance sector. This volume is a collection of outstanding papers contributed by eminent scholars in the area of Insurance sector. The papers basically deal with interrelated structural facets. Volume will be immense help to all those interested in the study of new innovations in Insurance sector in the changing global business scenario. About The Author: This book contains 28 research papers focusing on varied aspects of Indian Insurance sector, penned with an indepth analysis by academics, and research scholars drawn from all over Tamil Nadu and duly edited by a renowned author. This is, perhaps, the first of its kind in providing rich and relevant information on Indian Insurance sector, which hitherto remained as "forbidden fruit". All these papers invariably highlight the emerging trends and the role of Indian Insurance sector. This volume is a collection of outstanding papers contributed by eminent scholars in the area of Insurance sector. The papers basically deal with interrelated structural facets. Volume will be immense help to all those interested in the study of new innovations in Insurance sector in the changing global business scenario. CONTENTS: Preface, List of Contributors, 1. Globalisation of Insurance, J. Jayashree and N. Sumathi, 2. Insurance Industry Opportunities, Challenges and Strategies, K.K. Saradha, 3. Market Potential for Insuarnce in Rural, Areas, S. Brindha, 4. Information Technology in Insurance An, Outlook, J.Udhayakumar M.Thyagarajan, and A. Sivakumar, 5. Indian Insurance Modern Marketing, Approach, Dr. A.Vinayagamoorthi, 6. Impact of Liberalisation and Globalisation, on Insurance Sector, Dr. V. Renugadevi and M.Vidhya, 7. Export Credit Insurance in India, G. Tamizh Chelvan, 9, 13, 17, 26, 45, 54, 62, 75, 89, 6 Indian Insurance Sector in 21st Century, 8. CRM for Life Insurance Industry, M. Thyagarajan and J. Udhayakumar, 9. Banc assurance A New Channel, Distribution of Insurance in the Global, Scenario, Dr. R. Easwaran and M.Vidhya, 10. The Role of Private Players in Insurance, Sector, Dr. S. Kalaiselvi, 11. Role of Multi Level Marketing (MLM) in, Insurance Sector, S. Lakshmi, 12. Life Insurance Corporation The Leader on, the Backfoot, Dr. T. Nagananthi, 13. Marketing Mix Components of Life, Insurance Corporation of India, Dr. B. Baskaran, 14. Health Insurance An Overview, Dr. B. Sekar, 15. Marketing of Micro Insurance, N. Deepa and S. Thenmozhi, 16. LIC and Rural Life Insurance Market in India, Dr. A. Selvaraj and Shinie Poulose, 17. Insurance Industry and use of Technology, N. Sumathi and J. Jayashree, 18. Health Insurance Awareness, M. Karthigai Priya, 19. Micro Insurance An Overall View, K. Muthulakshmi, 106, 113, 129, 138, 148, 170, 176, 188, 207, 219, 230, 246, CONTENTS: 7, 20. The Study on Consumer Acceptance Level, Towards Private Insurance and LIC, J. Jayashree and N. Sumathi, 21. Information Technology in Insurance Sector, K. Abirami, 22. Human Resource Practices of Insurance, Companies and Employee WorkLife, Insuarnce Balance Issues, Dr. A. Kumudha, V. Shripriya and Dr. V. Srividya, 23. CRM in Life Insurance Corporation of India, G. Jothi, 24. A Study on Banc Assurance Strategies, Dr.K.Subramanian, 25. Health Insurance Wider Coverage Gains, Urgency, Dr. G. Shanthi, 26. CRM Perspective in Insurance Sector, Dr. I. Narsis, 27. Attitude of Policyholders Towards SBI Life, Insurance Schemes, Dr. R. Easwaran and Dr. M. Balasubramaniam, 28. Utilizing the Services of General Insur.…