Indie Marketing Power: The Resource Guide for Maximizing Your Music Marketing, 3rd Ed.

Peter W. Spellman

ISBN 10: 0974268488 / ISBN 13: 9780974268484

Published by MUSIC BUSINESS SOLUTIONS Sep 2011, 2011

About this Item

Neuware - Indie Marketing Power delivers market intelligence, smart strategies and fresh perspectives on essential music marketing ideas and practices. It covers everything from discovering your unique market niche and assessing your current marketing practices, to tapping the power of your audience, securing profitable license deals and expanding your music overseas. In between you'll discover the best promotional practices for live performance, selling merchandise, working the media, using e-commerce, building your mailing lists, securing radio airplay, finding the right distributors, attracting sponsors, and much, much more. The final chapter walks you through the process of writing a results-driven marketing plan, and two glossaries and a 38-page 'Music Marketing Resource Guide' top it off.

Seller Inventory # 9780974268484

Bibliographic Details

• Title: Indie Marketing Power: The Resource Guide for Maximizing Your Music Marketing, 3rd Ed.
• Publisher: MUSIC BUSINESS SOLUTIONS Sep 2011
• Publication Date: 2011
• Language: English
• ISBN 10: 0974268488
• ISBN 13: 9780974268484
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 279W x 215H x 27D millimeters 279 millimeters width by 215 millimeters height by 27 millimeters depth
• Weight: 859 grams

About this title

Synopsis

Indie Marketing Power delivers market intelligence, smart strategies and fresh perspectives on essential music marketing ideas and practices. It covers everything from discovering your unique market niche and assessing your current marketing practices, to tapping the power of your audience, securing profitable license deals and expanding your music overseas.  In between you'll discover the best promotional practices for live performance, selling merchandise, engaging social media, building your mailing lists, securing radio airplay, finding the right distributors, attracting sponsors, and much, much more. The final chapter walks you through the process of writing a results-driven marketing plan, and three glossaries and a 38-page Further Resource Guide top it off.

This is the sister volume to Indie Business Power. That book helps you plan and set up your music business; Indie Marketing Power shows you how to find your market, arrange your promo tools, and take your music product to the world.

About the Author

Peter Spellman is Director of Career Development at Berklee College of Music and has taught at Berklee College of Music, Northeastern University and the University of Massachusetts-Lowell. He's worked as a touring & recording musician, producer, promoter, booking agent and record label manager. He is the author of numerous music career guides including, The Self-Promoting Musician, Indie Marketing Power and The Musician's Internet. Peter's books are used in dozens of colleges and universities around the world.