Indigenous Empowerment through Human-Machine Interactions: The Challenges and Strategies from Business Lenses

Indigenous communities globally struggle to preserve their cultural heritage amidst a modern landscape shaped by technological advancement and free market capitalism. In today's globalized economy, Indigenous knowledge intersects with domains like finance, artificial intelligence (AI), machine learning (ML), technology, consumer behavior, and the marketing industry.

In Indigenous Empowerment through Human-Machine Interactions: The Challenges and Strategies from Business Lenses, an international group of scholars takes an interdisciplinary approach to deciphering the complexities that arise from the convergence of modern technology and traditional Indigenous knowledge. By integrating disciplines such as finance, technology, consumer behavior, and marketing within the context of Indigenous empowerment, this groundbreaking work pioneers new insights into how these elements can synergize for sustainable development.

Indigenous Empowerment through Human-Machine Interactions serves as a bridge between academia, policymaking, and Indigenous leadership, offering a practical guide for policymakers and professionals seeking to engage with Indigenous communities in meaningful ways.

Indrajit Ghosal is Associate Professor in the Faculty of Management and Commerce at Brainware University, India. Ghosal has more than 16 years’ experience in teaching.

Swati Gupta is Associate Professor at the Universal AI University, Kushiwali, India, and a leading researcher in the dynamic intersection of fintech, corporate finance, and entrepreneurship.

Sudhir Rana is Associate Professor of Marketing and Strategy, as well as Program Director at the College of Healthcare Management & Economics at Gulf Medical University, UAE.

Dipak Saha is Professor in the Department of Management Institute of Engineering & Management, University of Engineering & Management, Kolkata, India.