As One: Individual Action Collective Power

Our world is as much about cooperation as it is about conflict; as much about collaboration as competition. Yet our knowledge of collective behavior is still relatively slim. Leaders who have been trained in the command-and-control mode of management are realizing that it often fails to truly engage people; in response, management thinkers have proclaimed the advent of a new, participatory model. But why should there be only two modes of collective behavior?

For the past two years Deloitte has invested in a major global initiative, the As One project, to study effective collaborations. The project has discovered that there are many modes of "As One behavior" and that all are effective in certain contexts. As One defines eight archetypes of leaders and followers. Taking more than 60 cases of successful collective behavior, the authors define the characteristics for each model and show how you can apply them to your organization. As One will show you a new way to lead, and to get your team working to reach all your goals. Imagine what we could accomplish if we could unlock the power of As One on a global scale.

Mehrdad Baghai is managing director of Alchemy Growth Partners, a boutique advisory and venture firm based in Sydney. Mehrdad advises large companies on their growth strategies and business building initiatives. He is coauthor of the international bestsellers The Alchemy of Growth and The Granularity of Growth. Previously, he was a partner in the Sydney and Toronto offices of McKinsey and Company and coleader of the firm’s worldwide Growth Practice. He is also the founder of the High Resolves Initiative, a community service project around global citizenship, which has reached more than 10,000 high-school students. Mehrdad is a Henry Crown Fellow at the Aspen Institute. Mehrdad received a BSE with highest honors in electrical engineering and computer science from Princeton University, where he also completed a joint degree on public policy at the Woodrow Wilson School. He continued his education in public policy at Harvard where he completed an MPP as a Kennedy Fellow at the Kennedy School of Government and a JD with high honors at Harvard Law School.

James Quigley is chief executive officer of Deloitte Touche Tohmatsu Limited. Prior to his current role, he was the CEO of Deloitte LLP in the United States. Throughout his 36 years with the organization, Quigley took on a number of leadership roles and built a distinguished track record of service to many multinational clients.Quigley is actively engaged in a number of international business organizations and committees, each working to help shape the policies for a successful and sustainable global economy. He is US cochairman of the TransAtlantic Business Dialogue, and a member of the board of trustees of the US Council for International Business and the German Marshall Fund of the United States. He is also a member of the Council on Competitiveness, the Shanghai International Financial Advisory Council, and the Yale CELI Board of Advisors. He has also served on the US Securities and Exchange Commission Advisory Committee on Improvements to Financial Reporting.Jim received his bachelor of science degree and an honorary doctorate of business from Utah State University. He was awarded an honorary degree of doctor of commercial science from Bentley College in Waltham, Massachusetts.