Individuals in Mass Media Organizations: Creativity and Constraint (SAGE Series in Communication Research). This item is unavailable.
Language: English
Published by SAGE Publications, Inc, 1982
- Hardcover
- Used
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
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Unavailable
Hardcover
Condition: Used - Good
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Item description from seller
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G080391766XI3N00
- Title
- Individuals in Mass Media Organizations: Creativity and Constraint (SAGE Series in Communication Research)
- Author
- James S. Ettema; D . Charles Whitney
- Publisher
- SAGE Publications, Inc
- Publication year
- 1982
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 080391766X
- ISBN 13
- 9780803917668
- Item weight
- 1.08 pounds
Ettema and Whitney have collected essays that study the ways in which the organizational life of mass media limit, shape, and encourage the creativity of individuals within them. Commercial demands, the values of people within the industry, ideas of product image, and the forces that form broadcast news are among the subjects discussed.
′Ettema and Whitney have edited an interesting, often provocative collection whose unifying theme...represents an important application of organization theory to the communication process.′ -- Journal of Communication, Spring 1983
"Synopsis" may belong to another edition of this title.