Title: Industrial Marketing Research (RLE Marketing) (Routledge Library Editions: Marketing)
Publisher: Routledge
Publication Date: 2014
Language: English
ISBN 10: 1138791636
ISBN 13: 9781138791633
Binding: Hardcover
Condition: New

About this title

Synopsis

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.

When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.

About the Author

Multivolume collection by leading authors in the field

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