Industrial Marketing Strategy (Roland Series on Marketing Management)
Language: English
Published by Wiley 1st edition, 1979, 1979
- Hardcover
- Used
Seller: Sutton Books, Norwich, VT, U.S.A.Sutton Books
AbeBooks seller since November 14, 1996
Association member: IOBA
Condition: Used - Near fine
US$ 25.00
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Add to basketItem description from seller
Hbk 279pp illustr graphs and charts dj edgeworn now in protective sleeve otherwise internally an excellent clean tight unmarked copy.
Seller Inventory # Man120
- Title
- Industrial Marketing Strategy (Roland Series on Marketing Management)
- Author
- WEBSTER, Frederick E.
- Publisher
- Wiley 1st edition, 1979
- Publication year
- 1979
- Condition
- near fine
- Dust jacket
- very good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0471048798
- ISBN 13
- 9780471048794
Industrial Marketing Strategy
Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers:
* The basic concepts of customer analysis, buying behavior, buyer-seller relationships, market segmentation and targeting, and positioning
* Proven, concrete, strategic management techniques--rather than a rote enumeration of the functions and institutions of industrial marketing
* Guidelines for implementing the value proposition through distribution and marketing communications
* The role of marketing in the broader context of business and corporate-level strategic planning
* Special sections on product development, national account management, customer service, information technology, and price signaling
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About the Author
"About the title" may belong to another edition of this title.
Sutton Books
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