Industrial Organization: Competition, Strategy, Policy

This new third edition continues to highlight the strong link between the theory and analysis of industrial economics using engaging case studies. It has extended its journey through the historical development of industrial organization to the present day with new case studies on industries relevant to the 21st Century. For example, IT and telecommunications (Microsoft, eBay, 3G mobile phones technology, LCD TV screens, internet broadband), open source; banking and financial services (commercial banking, the credit union movement); and sport and leisure (Hollywood movies, English Premier League football).

Features
The style of presentation is non-technical throughout. No knowledge of calculus is required and no knowledge of statistics or econometrics is assumed.
Clear and comprehensive coverage of all major theoretical and empirical topics in industrial economics prepares students to better apply relevant economic theory.
A wealth of up-to-date case study material referring to leading British, European and US companies enables a real-world understanding of the subject.
Extensive coverage of empirical research related to market structure, strategy and firm performance provides an invaluable springboard for readers wishing to pursue the subject at a higher level.
Written from a European perspective, focusing wherever possible on European Business and Industry.
For those readers requiring a more rigorous treatment of certain topics, a Mathematical Methods appendix provides formal derivations (using calculus) of a selection of the most important theories and results presented in the main text.
There is also a primer in the fundamentals of regression analysis in an Econometric Methods appendix providing a brief and non-technical introduction to some of the basic tools, such as regression coefficients, t-statistics and goodness-of-fit.

Supplements:

Student - Companion website featuring an online glossary of key terms and links to relevant websites

Instructor - PowerPoints and solutions manual

Dr John Lipczynski is a Principle lecturer in the Department of Business and Service Sector Management in London Metropolitan University Specialising in Microeconomics and industrial economics

Professor John Wilson is in the school of management at the University of St. Andrews, speculating in industrial organization and banking

Professor John Goddard is in the School of Business and Regional Development at the University of Wales, Bangor, specializing in financial economics, industrial economics and the economics of professional sports