Infinite Selling : The Modern Approach to High-velocity Revenue Generation and Realization

Sales is dead. Long live selling.

The digital age has rendered traditional sales tactics obsolete. Buyers demand more than transactional relationships – they seek partners who understand their journey, anticipate friction, and deliver value at every stage.

Infinite Selling offers a revolutionary blueprint for this new era, equipping leaders with the strategies to transform revenue performance and build enduring commercial success.

At its core, the INFINITE methodology redefines selling as a dynamic, end-to-end process tailored for modern business challenges. By mastering the eight pillars – Interest, Need, Friction, Intent, Navigate, Inspire, Timing, and Execute – you can unlock a increase in deal size, a boost in revenue win rates, and a surge in cross-selling opportunities.

Grounded in digital literacy, customer-centricity and strategic agility, this is an actionable framework to navigate complex buyer journeys, from initial engagement to post-sale advocacy.

Heading up Revenue Solutions at the multi-award-winning Mentor Group, James brings over 25 years of commercial, sales, sales enablement, technology and enablement development experience and is focused on developing the next generation of digital enablement and applications to drive revenue performance for clients across the globe.

James Barton - Long
Heading up Revenue Solutions at the multi-award-winning Mentor Group, James brings over 25 years of commercial, sales, sales enablement, technology and enablement development experience and is focused on developing the next generation of digital enablement and applications to drive revenue performance for clients across the globe.

From Digital Humans to Virtual and Augmented Reality (VR/AR), James is obsessed with how to take the complex and make it simple enough for everyone to use by building revenue enablement technologies and digital solutions for businesses.

Bringing his experience in developing revenue enablement strategies for some of the biggest companies in the world, James ensures that when working with Mentor Group, you can be assured of the very best technologies connected with leading-edge learning development and methodologies

As CEO at the multi-award-winning Mentor Group, Matt brings over 25 years of sales and sales enablement experience to clients and has a mission to help redefine the profession of selling.

Matt is passionate about delivering measurable and sustainable change to the companies and individuals he and Mentor Group work with.