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Bibliographic Details

Title: Influence of Behavioural Change Communication on Vaccine Hesitancy
Publisher: GRIN Verlag
Publication Date: 2024
Language: English
ISBN 10: 3389053085
ISBN 13: 9783389053089
Binding: Softcover
Condition: Comme neuf

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Synopsis

Bachelor Thesis from the year 2023 in the subject Communications - Multimedia, Internet, New Technologies, grade: B, University of Lagos, course: Mass Communication, language: English, abstract: Health pandemics are a regular occurrence in many nations around the world that often necessitate some form of behaviour change to save the lives of citizens leaving government and health bodies like the National Centre for Disease Control to spend billions to communicate behavioural change messages that can persuade recipients to adopt new healthy behaviours. This study studied the influence of behavioural change communication methods employed by the Federal Government and other bodies during the COVID-19 pandemic on vaccine hesitancy with a focus on undergraduates of the University of Lagos. The study employed questionnaire surveys with questions that sampled the perception of over 400 students of messages intended to persuade them to take the COVID-19 vaccine. The study discovered that respondents who got behavioural change communication messages were persuaded in favour of the vaccine. However, the need to pay attention to the BCC message design process that included choice of medium, the role of the influencing audience as well as relatedness of the message were discovered as inhibiting factors to the effectiveness of BCC messages.

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English below. Ammareal est une librairie professionnelle sp�cialis�e dans le livre d?occasion. Nous exp�dions partout dans le monde. Nous avons plus de 250 000 ouvrages en stock dont un grand nombre de livres techniques et acad�miques. Nous reversons jusqu?� 15% du prix de vente de chaque livre � des organisations caritatives, des biblioth�ques et des associations luttant contre l?illettrisme. Ce que nous ne vendons pas nous le donnons, ce que nous ne donnons pas nous le recyclons. Ammareal is a professional bookseller speciliazed in used books. We ship worldwide. We have more than 250 000 books in stock, including a large number of technical and university-level books. We give back up to 15% of the price of each book to charities, libraries and organizations fighting in favor of literacy. What we do not sell, we give, what we do not give we recycle.

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